Betting on the user experience.
5 Ways to win in the hyper-competitive online gaming & sports betting industry.
Keeping today’s online gaming players happy is a challenge, but winning new players is even more difficult.
With maximum choice and minimum brand loyalty, players expect a quality, friction-free experience on websites and mobile apps.
To pull this off, betting companies must relentlessly design, deliver, and iterate on their applications, turning continuous learning into enhancements and more enjoyable experiences. Customer inputs are rarely overtly offered—much of it comes from deep insight into player behaviours, on a mass scale.
In this eBook, learn five ways to win in the online gaming and sports betting industry.
"I want to be able to drive more of our product and UX evolution from the point of view of how customers actively want to use our services. Quantum Metric allows us to do exactly this, but also allows us to prioritise development based on quantified value to the business."
Director of Product