Retail guides.
Surface shopper insights faster with an accelerated path to answering your most critical questions, built into the platform.
What is in a retail guide?
Automated KPI tracking for key parts of the retail journey.
Structured approach to answering what, when, where, and why.
Out-of-the-box dashboards and built-in anomaly detection and alerting.
The digital retail journey.
Product discovery
Search
Home Page
Product Category Pages (PCP)
Product Listing Pages (PLP)
Product Details Pages (PDP)
Landing Pages
Promotions
Site / App Navigation
Feature Engagement (i.e. Size Guide)
Recommendations
More…
Merchandising
404 Pages
Product Placement / Location
Out of Stock (PDP)
Out of Stock (Cart)
Content Engagement
Product Performance
Product Reviews
Preorder & Backorder Products
More…
Checkout
Checkout / Purchase Flow
Promocodes
Cart Page
Shipping Page & Shipping Types
Payment Page & Payment Methods
Confirmation Page
Product Upsells
Membership / Subscription Purchase
Redeeming Rewards
More…
Fulfilment
Order Tracking
BOPIS
Same Day Delivery
Ship to Home (STH)
Ship to Store (STS)
More…
Account management & loyalty
Account Creation
Sign In Process
Password Reset
Account Management
Manage Rewards
Order Tracking / Lookup
Returns
More…
Help, care, & fraud
Contact Center Lookup
Help Pages
Chat
Contact Us
Account Fraud
Revenue Fraud
More…
Outcomes across teams.
eCommerce
Automatically alert on friction within key funnels, easily size the revenue impact of issues, and gain immediate visibility into programs like BOPIS, promos, and more.
Technology
Quickly identify technical issues with out-of-the-box anomaly detection, gain real-time monitoring of the front end experience, and prioritize the backlog based on impact.
Analytics
Enable business users to self-serve insights, understand the why behind friction, and measure the impact of releases without manual tagging.
Table of Contents
Our top retail guides.
1. Checkout funnel.
The checkout funnel is the heartbeat of any ecommerce business. A great checkout experience is one a customer hardly notices. But how do you stay on top of the many issues that can arise from new releases, browser updates, and marketing campaigns?
This checkout funnel optimization guide helps you gain immediate visibility and surfaces anomalies (from needles in haystacks to huge issues) impacting your customers as they attempt to checkout. Easily pinpoint friction impacting checkout completion, quickly and easily achieve a complete view of checkout performance, and increase revenue and team efficiency.
KPIs
- Checkout page conversion rate
- Checkout sessions
- Checkout session percentage
2. Search.
For new and loyal customers alike, search is a promise. Customers bring intent, while you aim to meet it. If a customer experiences friction or can’t find what they need, the journey can be short-lived.
We’ve worked with hundreds of retailers to understand everything that could impact a search experience, from friction to how behavior differs across cohorts. See how customers engage with search via session replay, monitor search clickthrough and add-to-cart trends, and surface friction preventing customers from a successful search experience.
KPIs
- Search results page conversion rate
- Search results sessions
- Search % of total sessions
3. Promo code success.
In the retail world, there’s nothing better than a good promo. As a key element to pricing strategy, promo codes entice loyal customers to make an unplanned purchase or attract new customers with a “deal.” However, what happens when your well-intentioned promo code goes awry?
With the promo code success guide, you’ll understand how promo code conversion rates trend over time – Are there spikes? Are there abnormal drops? You’ll also discover anomalies, issues or changes in customer behavior and be able to quickly find failed promo codes or errors impacting the customer experience (invalid code, coupon already used). Additionally, this guide looks at how customers engage with the redemption button and when and if issues arise with it.
KPIs
- Promo code conversion rate
- Revenue generated from promo codes
- Sessions utilizing promo codes
4. 404 pages / pages not found.
The dreaded 404. Sure you can make a 404 look fun and cute, but depending on the frequency and scale it can signal a much bigger problem. Unfortunately, figuring that out can be time consuming.
The 404 pages/pages not found guide enables retailers to size the problem of customers hitting 404 pages and determine the root cause lightning fast. This guide highlights trends and variances associated with 404 pages during specific time periods, and provides enhanced details on marketing campaigns that may be impacting bounce rates and conversion.
KPIs
- Sessions visiting 404 pages
- Percentage of sessions visiting 404 pages
- Bounce rate for sessions visiting 404 pages
5. Product placement.
Location, location, location—where you place your product on your page can impact conversion and even overall shopper behavior.
The Product Placement Guide answers how product placement impacts your KPIs. Analyze conversion rate by product category and determine the trends and differences between categories. Plus, explore how far customers will scroll down the page before clicking a product and compare differences in shopper engagement based on product category.
KPIs
- Category page conversion rate
- Avg category page max scroll %
- Avg max rows on category pages
Resources
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