Gartner® Report

Key Customer Engagement Factors That Will Affect Retail Bank Technology Strategy

Per Gartner, “Despite pandemic-related shifts to digital channels, Gartner research shows future situations that may feel more familiar, but will require much greater involvement from the CIO. Retail bank CIOs must update their channel strategies to leverage digital without ignoring assisted channels.

Gartner: Changes in Channel Reported Used in Customer Interactions

Who should download this report:

  • Banking CIOs
  • Leaders involved in financial services digital business strategy

 

Gartner, Key Customer Engagement Factors That Will Affect Retail Bank Channel Technology Strategy. Jason Malo, Jeff Casey, 28 JULY 2021. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved

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