The New Wave of UK Christmas Shoppers
A guide to understanding what your customers need for an unpredictable shopping season.
Whilst 2020 changed shopping forever, the 2021 Christmas season will be like nothing before.
Ecommerce has surged and with it consumer expectations for a flawless digital experience. Continued pandemic and supply chain challenges may be out of retailers’ control, but one thing they can affect is how customers engage and shop with their brand.
So what do consumers really want this holiday season? To answer just that, we polled 2,000 UK adult consumers on their feelings leading into Christmas 2021, and how they plan to shop. In this ebook, we unearth insights into how retailers can optimize their digital experience for:
- The 64% of shoppers who will be more emotionally invested than ever
- The 47% who plan to spend more than £500 on Christmas
- The 30% who will do all their shopping from a mobile device
- The 64% of shoppers who started shopping well before Black Friday
- And many others
One of the biggest areas we’ve seen success with Quantum Metric is in our checkout funnel… we identified several issues where either the guest had issues inputting data, or the way the checkout was validating data was returning errors back to the guest… It’s been a multi tens of millions dollar impact for us.