In the News | Page 12 of 12

March 11, 2020

Are shoppable ads hurting brands in the long term?

Quantum Metric’s Tamara Gaffney shares her perspective on why retail marketers must ensure they’re not blindly investing in channels that could damage revenue or branding.

March 10, 2020

Coronavirus shifts U.S. online shopping habits

According to Quantum Metric data, the coronavirus is driving U.S. consumers online comparing February numbers year over year.

March 6, 2020

Digital Marketing Trends: 5 Key Online And In-Store Content And Technology Initiatives To Make 2020 More Profitable

Tamara Gaffney, VP of Decision Insights at Quantum Metric, shares five actionable insights that are worth exploring as we all try to decipher which tech stack strategies are worth undertaking in 2020 and beyond.

January 16, 2020

What brands need to know about Instagram Shopping

Tamara Gaffney, VP of Decision Strategy at Quantum Metric, shares thoughts on Instagram’s latest shopping features.

September 10, 2019

Gartner Cool Vendors in Performance Analysis 2019

Quantum Metric is recognized as one of five vendors in this annual report recognizing the “most innovative vendors” in Performance Analysis and Monitoring. *requires subscription to view