March 11, 2020 Are shoppable ads hurting brands in the long term? Quantum Metric’s Tamara Gaffney shares her perspective on why retail marketers must ensure they’re not blindly investing in channels that could damage revenue or branding. Read More
March 10, 2020 Coronavirus shifts U.S. online shopping habits According to Quantum Metric data, the coronavirus is driving U.S. consumers online comparing February numbers year over year. Read More
March 6, 2020 Digital Marketing Trends: 5 Key Online And In-Store Content And Technology Initiatives To Make 2020 More Profitable Tamara Gaffney, VP of Decision Insights at Quantum Metric, shares five actionable insights that are worth exploring as we all try to decipher which tech stack strategies are worth undertaking in 2020 and beyond. Read More
January 16, 2020 What brands need to know about Instagram Shopping Tamara Gaffney, VP of Decision Strategy at Quantum Metric, shares thoughts on Instagram’s latest shopping features. Read More
September 10, 2019 Gartner Cool Vendors in Performance Analysis 2019 Quantum Metric is recognized as one of five vendors in this annual report recognizing the “most innovative vendors” in Performance Analysis and Monitoring. *requires subscription to view Read More