Sustainability: Player Protection as a Competitive Advantage

From a reputational and a regulatory perspective, responsibility and gaming go hand-in-hand, and with new regulation announcements imminent, that relationship is only likely to become more established. But being pro-active about player protection, and the ability to be agile around governmental regulations can also be a competitive advantage. Steve Birch CEO of Sky Betting & Gaming talks about how this has been steering much of their development work.