Pairing Vocal and Silent Customer Feedback – Replay Video

In order to win on digital, you need a 360 view of your customers. In this panel, Brian Schultz, Sr. Director of E-commerce and Digital Product Management at Crate and Barrel, Michael Petermann, Managing Director – Digital Strategy & Products at United, and Mark Treschl, CCO at Quantum Metric and former cofounder of OpinionLab, discuss how pairing direct and inferred feedback in your Voice of Customer program helps to break down organizational silos.