Planning for holiday rush: Lessons learned from the year when every day was peak
2020 was the ultimate stress test for retailers worldwide. Not only did brands have to navigate the complexities of a pandemic and the rapid shift to digital-first commerce, but this was all while managing spikes in retail sales that broke Black Friday records. A recent survey from Quantum Metric shows that the push to ecommerce isn’t going away, with the majority of Americans planning to do more than 50 percent of their 2021 holiday shopping online. How should retailers prepare?
Hear from The North Face and Neiman Marcus on the lessons learned from the 2020 holiday rush and their expectations for the upcoming season including:
- How retailers can respond to the heightened importance of the 2021 holidays
- Shopping behaviors and motivators to expect
- What retailers need to be doing now to prepare