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5 Ways Retailers Can Combat the Effects of Inflation

eMarketer Tech-Talk Webinar Replay

Shoppers are very budget-conscious ahead of the holidays.

Three in 4 US and UK consumers say they have cut their spending, according to Quantum Metric’s recent “Retail Benchmarks: Adjusting for Inflation” report.

To better manage their spending, 37% of consumers admit that they’ve started to pre-plan purchases. Marketers will need to target their messaging to persuade cost-wary consumers to buy.

In this eMarketer Tech-Talk Webinar, Mattel, Google Cloud, and Quantum Metric dive into the latest in consumer insights to help shape your retail strategy, uncovering:

  • Why budget-conscious consumers are turning to buy now, pay later services
  • How retailers can personalize offers to help consumers manage their holiday spending
  • How Mattel is evolving its customer experiences to entice customers to purchase

Complete the form to watch the 30-minute replay today. You’ll come away with actionable insights for shaping your retail strategy beyond the peak holiday season.

Presenters

Alexis Hoopes

Vice President, Head of Ecommerce/DTC, Mattel, Inc.

Amy Eschliman

Managing Director, Retail Industry Solutions, Google Cloud

Elissa Quinby

Senior Director of Retail Insights, Quantum Metric

Moderator

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

Watch on-demand