A tale of two markets: AT&T's mobility and broadband ecomm strategy.
What do ecommerce teams even do at non-retail companies?
In this session, Maryanne Cheung, Vice President eCommerce at AT&T, joins us to answer not only that, but also to explore:
- How to measure success in ecommerce
- How to translate customer needs into strategy
- And what the future of ecommerce could look like
Watch this 20-minute on-demand episode to hear about key ecommerce takeaways from this telco giant.