A tale of two markets: AT&T's mobility and broadband ecomm strategy.

What do ecommerce teams even do at non-retail companies?

In this session, Maryanne Cheung, Vice President eCommerce at AT&T, joins us to answer not only that, but also to explore:

  • How to measure success in ecommerce
  • How to translate customer needs into strategy
  • And what the future of ecommerce could look like

Watch this 20-minute on-demand episode to hear about key ecommerce takeaways from this telco giant.

 

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