Becoming the customer's first choice: Lyft's brand loyalty strategy.

In a crowded market, how do you stand out? What about when you’re dominating the market and neck and neck with the competition? Robyn Bald, Director of Growth Marketing at Lyft, joins us to discuss the ride-sharing company’s brand loyalty strategy, including how they:

• Drive consideration and customer acquisition
• Turn the first-time rider into a habitual rider/preference
• Prioritize in a fast-changing market

Tune into this episode to learn how Lyft stays miles ahead of the competition.