Leveraging experimentation in digital retail.

How can organizations meet consumer needs in a culture of continual evolution? As retail brands utilize experimentation in an effort to realize their digital ambitions, regardless of maturity, they must keep three core pillars in mind: context, capability, and culture. Join this discussion with Joey Moore, Head of Partner Evangelism at Optimizely as we explore how retailers can use this framework to adapt to consumer expectations in their experimentation efforts.