Why should travelers love you? Creating enduring loyalty in a connected world

How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?

Alex Hunter is a branding and customer experience expert. He is also the creator and host of Attaché, a new style of online travel show, aimed at showing business travellers all they need to know in a very short film before visiting a city on company business.

Previously, Hunter served as the global Head of Online Marketing for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.

Before joining the Virgin Group, Hunter was based in California at Virgin America, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America’s certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America’s website which has since won many accolades including ad:tech and Webby Award honours.