How Bass Pro Shops turned out-of-stocks into new opportunities.

Understanding and empathizing with the customer.

Bass Pro Shop’s digital team noticed a high bounce rate on their site, especially search traffic from Google. Using Quantum Metric, they discovered that customers were directed to product pages for out-of-stock items. They needed to create a solution for when similar out-of-stock issues occurred down the line. 

Making a hypothesis and testing new experience features.

Bass Pro Shop wondered if enabling alternative product recommendations for when an item was out-of-stock would boost conversions and customer loyalty. They posed the following hypothesis: What if we could intercept these customers and push them to a substitute “published” product page via a modal instead? 

Using the Quantum Metric platform, Bass Pro Shop quantified how many users were impacted and performed an A/B test to test their hypothesis. 

Impact.

• A/B test showed that adding a “Shop Similar Items” button led to an 8% uplift in conversion rate, correlating to millions in incremental annual top line revenue. 
• Fewer customers were leaving Bass Pro Shop’s website when they couldn’t find the item they were originally looking for.