Identifying sudden drops in checkout success
Within three hours of noticing a sudden drop in checkout conversion rate, the digital team at a retail chain identified and fixed an issue that caused $300K in abandoned cart value or $15M in annual opportunity.
At 7:40 a.m., the digital team at a Fortune 500 retailer saw a sudden drop in checkout conversion rate. Their Opportunity report in Quantum Metric immediately highlighted two opportunities: a high level of possible frustration and rage clicks.
By clicking directly into the Errors Detail page, the team could instantly view replays for impacted customers. After watching a handful of replays, it was clear to the team that shoppers couldn’t complete their purchases because checkout buttons were unresponsive, which turned out to be a result of recent testing deployments.
The fix was deployed, and within three hours the 40% conversion drop was eliminated.
Watch a 2-minute demo video of this use case: