Identifying sudden drops in checkout success

Within three hours of noticing a sudden drop in checkout conversion rate, the digital team at a retail chain identified and fixed an issue that caused $300K in abandoned cart value or $15M in annual opportunity.

 

At 7:40 a.m., the digital team at a Fortune 500 retailer saw a sudden drop in checkout conversion rate. Their Opportunity report in Quantum Metric immediately highlighted two opportunities: a high level of possible frustration and rage clicks.

By clicking directly into the Errors Detail page, the team could instantly view replays for impacted customers. After watching a handful of replays, it was clear to the team that shoppers couldn’t complete their purchases because checkout buttons were unresponsive, which turned out to be a result of recent testing deployments.

The fix was deployed, and within three hours the 40% conversion drop was eliminated.

 

Watch a 2-minute demo video of this use case:

Use Case Conversion optimization, Prioritization, Real-time monitoring, Reduce MTTI/MTTR
Team E-commerce, Product
Industry Retail

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