Increase conversion with insight into null search results
A health and wellness retailer saw an increase in two-digit percentage points for certain segments after gaining new visibility into its null search results.
With Quantum Metric, the e-commerce team gained a customized dashboard of all sessions where a customer used the search function but received a “no search results were found” message.
For example, customers received no results after searching for “scented candles.” However, the retailer could have instead offered related products, such as scented oils, scented soaps, and diffusers.
With its new Quantum Metric dashboard, the retailer has real-time access to its top null search results and can prioritize opportunities to offer other relevant products and increase conversion.
Watch a 2-minute demo video of this use case: