Rescue customers upon payment rejection

An apparel retailer uses Quantum Metric and Monetate to rescue customers when their payment method is rejected by a third-party payment processor.

 

The product team at an apparel retailer uses a third party payment processor to give customers flexible payment solutions. However, the team noticed that credit-card rejection was too frequent with this processor. For the customer, payment rejection means abandonment.

To prevent customers from abandoning, the product team deployed Quantum Metric Activate, which enables real-time action triggered off behavioral indicators.

Now, when a payment is rejected by this third party processor, Quantum Metric sends this data to Monetate in real time, triggering a special discount for the struggling customer.

 

Watch a 2-minute demo video of this use case:

Use Case Conversion optimization, Personalization
Team Analytics, E-commerce, Product
Industry Retail

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