Rescue high-value customers at the moment of friction

A consumer electronics retailer is using Quantum Metric to recover up to $30M in potential lost sales when customers experience friction on its checkout page.

 

Over a three-month period, the e-commerce team found that nearly 30% of its customers received an error on the final step of its checkout process, causing conversion to drop by 40%, or $30M in abandoned carts.

Now, the e-commerce team is using Quantum Metric’s real-time web hooks and an integration with A/B testing platform Evergage to trigger an intercept when two error messages are detected. On the second occurrence, customers see an apology message and a prompt to connect with a support agent.

 

Watch a 2-minute demo video of this use case:

 

Use Case Conversion optimization, Personalization
Team Analytics, Customer Service, E-commerce
Industry Retail

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