Watch live user interactions after every release

Mizuno’s UX team watches live user interactions after every major release.

After every major release, the Mizuno UX team gathers in a room to watch real-time sessions of actual customers interacting with new features and pages. For a UX team, there’s nothing like watching customers interact with a new release.

It’s an activity that’s now part of the Mizuno release process, and it helps the team create a culture of customer empathy, validate intended impacts, and recognize the team’s great work.

Watch the video with Mizuno’s Director of Marketing, Amarena Diaz:

Watch a 2-minute demo video of this use case: