Win, serve, retain: Customer-led personalization.
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Current personalization efforts are most often narrowly applied to product recommendations and next-best offers. A “do this, get this, buy this next” approach that is too focused on what the business wants, rather than on what the customer desires.
Competitive differentiation today depends on a brand’s ability to offer support and understanding in the moments that matter most to customers. But how can brands get past limiting real-time experiences based on partial customer understanding (past visits, viewed products, etc)? This webinar will highlight how organizations can learn to deliver the next best experience in the context of customer journeys.
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