Reduce customer friction
We’ve all experienced friction on a website or mobile app. It happens when we’re trying to do something—buy something, check our balance, log in, even just browse.
At a basic level, session replay allows teams to view a customer’s digital experience so they can more easily identify what caused the friction. Sometimes just watching a session can clearly show that a button wasn’t working, a form was too long, or an error message occurred.
More advanced session replay tools can automatically identify the friction and where it occurred in an application, segment all users that experienced that friction, and quantify the loss in conversion and revenue.