
Where are digital execs placing bets to boost ROI in 2024? From GenAI to digital employee experience, Quantum Metric has surveyd 1200 digital leaders to identify the 4 main areas of focus for next year. Discover the biggest priorities for 2024 and how leaders are feeling about their potential.
61% of leaders anticipate new AI regulations to impact their investments.
48% say social media ads have grown mobile traffic and conversions.
30% say gaps in the digital employee experience have impacted company revenue.
“With numerous options and upcoming regulations, 2024 will define where brands maximize AI ROI.”
/ 4 big digital bets for 2024 Report
8 billionsessions each month.
50%of the worldwide internet users.