Retail guides.

Surface shopper insights faster with an accelerated path to answering your most critical questions, built into the platform.

Get a demo

What is in a retail guide?

Automated KPI tracking for key parts of the retail journey.

Structured approach to answering what, when, where, and why.

Out-of-the-box dashboards and built-in anomaly detection and alerting.

Pillars of the retail experience.

See our guides.

Outcomes across teams.

eCommerce

Automatically alert on friction within key funnels, easily size the revenue impact of issues, and gain immediate visibility into programs like BOPIS, promos, and more.

Technology

Quickly identify technical issues with out-of-the-box anomaly detection, gain real-time monitoring of the front end experience, and prioritize the backlog based on impact.

Analytics

Enable business users to self-serve insights, understand the why behind friction, and measure the impact of releases without manual tagging.

1. Checkout funnel. 2. Search. 3. Promo code success. 4. 404 pages / pages not found. 5. Product placement.

Explore our top retail guides.

1. Checkout funnel.

The checkout funnel is the heartbeat of any ecommerce business. A great checkout experience is one a customer hardly notices. But how do you stay on top of the many issues that can arise from new releases, browser updates, and marketing campaigns?

This checkout funnel optimization guide helps you gain immediate visibility and surfaces anomalies (from needles in haystacks to huge issues) impacting your customers as they attempt to checkout. Easily pinpoint friction impacting checkout completion, quickly and easily achieve a complete view of checkout performance, and increase revenue and team efficiency.

KPIs

Checkout page conversion rate
Checkout sessions
Checkout session percentage

2. Search.

For new and loyal customers alike, search is a promise. Customers bring intent, while you aim to meet it. If a customer experiences friction or can’t find what they need, the journey can be short-lived.

We’ve worked with hundreds of retailers to understand everything that could impact a search experience, from friction to how behavior differs across cohorts. See how customers engage with search via session replay, monitor search clickthrough and add-to-cart trends, and surface friction preventing customers from a successful search experience.

KPIs

Search results page conversion rate
Search results sessions
Search % of total sessions

4. 404 pages / pages not found.

The dreaded 404. Sure you can make a 404 look fun and cute, but depending on the frequency and scale it can signal a much bigger problem. Unfortunately, figuring that out can be time consuming.

The 404 pages/pages not found guide enables retailers to size the problem of customers hitting 404 pages and determine the root cause lightning fast. This guide highlights trends and variances associated with 404 pages during specific time periods, and provides enhanced details on marketing campaigns that may be impacting bounce rates and conversion.

KPIs

Sessions visiting 404 pages
Percentage of sessions visiting 404 pages
Bounce rate for sessions visiting 404 pages

5. Product placement.

Location, location, location—where you place your product on your page can impact conversion and even overall shopper behavior.

The Product Placement Guide answers how product placement impacts your KPIs. Analyze conversion rate by product category and determine the trends and differences between categories. Plus, explore how far customers will scroll down the page before clicking a product and compare differences in shopper engagement based on product category.

KPIs