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Explore our top retail guides.

1. Checkout funnel.

The checkout funnel is the heartbeat of any ecommerce business. A great checkout experience is one a customer hardly notices. But how do you stay on top of the many issues that can arise from new releases, browser updates, and marketing campaigns?

This checkout funnel optimization guide helps you gain immediate visibility and surfaces anomalies (from needles in haystacks to huge issues) impacting your customers as they attempt to checkout. Easily pinpoint friction impacting checkout completion, quickly and easily achieve a complete view of checkout performance, and increase revenue and team efficiency. 

KPIs

  • Checkout page conversion rate
  • Checkout sessions
  • Checkout session percentage

3. Promo code success.

In the retail world, there’s nothing better than a good promo. As a key element to pricing strategy, promo codes entice loyal customers to make an unplanned purchase or attract new customers with a “deal.” However, what happens when your well-intentioned promo code goes awry?

With the promo code success guide, you’ll understand how promo code conversion rates trend over time – Are there spikes? Are there abnormal drops? You’ll also discover anomalies, issues or changes in customer behavior and be able to quickly find failed promo codes or errors impacting the customer experience (invalid code, coupon already used). Additionally, this guide looks at how customers engage with the redemption button and when and if issues arise with it. 

KPIs

  • Promo code conversion rate
  • Revenue generated from promo codes
  • Sessions utilizing promo codes

4. 404 pages / pages not found.

The dreaded 404. Sure you can make a 404 look fun and cute, but depending on the frequency and scale it can signal a much bigger problem. Unfortunately, figuring that out can be time consuming.

The 404 pages/pages not found guide enables retailers to size the problem of customers hitting 404 pages and determine the root cause lightning fast. This guide highlights trends and variances associated with 404 pages during specific time periods, and  provides enhanced details on marketing campaigns that may be impacting bounce rates and conversion.

KPIs

  • Sessions visiting 404 pages
  • Percentage of sessions visiting 404 pages
  • Bounce rate for sessions visiting 404 pages

5. Product placement.

Location, location, location—where you place your product on your page can impact conversion and even overall shopper behavior.

The Product Placement Guide answers how product placement impacts your KPIs. Analyze conversion rate by product category and determine the trends and differences between categories. Plus, explore how far customers will scroll down the page before clicking a product and compare differences in shopper engagement based on product category.

KPIs

  • Category page conversion rate
  • Avg category page max scroll %
  • Avg max rows on category pages