USER ANALYTICS
Gain comprehensive insights into individual and aggregate user behavior across all channels to personalize experiences, boost adoption, and foster loyalty.
Identify the drivers of retention and churn to optimize conversion paths and funnels.
Visualize a customer’s journey across multiple sessions and devices for a complete view of the digital experience.
Understand how customer segments engage to customize offerings to their unique needs.
Track cohort engagement to measure how changes to your site and app impact performance over time.
See how in-depth user insights translate into tangible business results.
Quantum Metric user analytics enables a deeper understanding of user behavior to build better products, faster.
Product teams can leverage detailed user insights to quickly take action on building impactful products. Understand the nuances of user interactions to inform product development, design intuitive user flows, and prioritize features that drive engagement and adoption.
Technology teams can troubleshoot, prioritize, and fix complex issues faster with user analytics. Pinpoint the root cause of technical problems by analyzing user experiences, identify recurring errors, and proactively address issues before they impact a wider audience.
Analytics teams can easily switch between user and session-based analysis for a more complete picture of the digital experience. Leverage user-level aggregated data to analyze user behavior patterns, identify trends, and provide actionable insights across the organization.
“Quantum Metric’s insights have transformed our approach to mobile app development. The ability to see exactly how our users interact with the app and quickly address issues has been invaluable. We’ve seen a substantial improvement in user engagement and satisfaction.”
Gary David / Product Manager, Ashley Furniture
“It’s about going beyond general customer metrics, to building an understanding of every customer who visits our site. Quantum Metric provides this and empowers my team to take action that will support long-term revenue and conversion growth.”
Julie Mares / Head of eCommerce and Omnichannel Experience
User analytics involves understanding how individual users interact with a digital product (like a website or app). It goes beyond just looking at overall trends to examine the behavior, intent, and friction points of specific users. Quantum Metric’s user analytics provides both the aggregate and the individual understanding in a single platform.
User analytics is a subset of experience analytics, focusing on user behavior within a digital product, while experience analytics tracks specific interactions within a session using heat maps or session replay, aiming to understand struggles during an interaction or what prevents a user from converting in the session.
Web analytics focuses on website performance and traffic patterns (page views, bounce rates, etc). User analytics tracks individual user behavior across sessions and platforms, helping you understand how users interact with features, navigate journeys, and engage over time. In short, web analytics shows website performance, while user analytics reveals user behavior.
Quantum Metric’s user analytics stands out from other solutions by empowering product, analytics, and technology teams to conduct more complex analysis with greater ease. This difference is characterized by:
Schedule a demo of Quantum Metric to understand how to transform your digital strategy.
