Benchmarks and trends.
Updated on Oct 14, 2025
Review the top findings from Quantum Metric aggregated platform data below. Stay up-to-date on the latest industry insights and data trends by joining our quarterly benchmark newsletter.
Customers take their time with purchases.
2-3
Average number of times a customer visits a site before taking action, 4-6 times for "high value" activities.
Learn more from our Peak reportPayment anxiety is real.
51%
of consumers test a site’s checkout process in advance to ensure a quick transaction during the sale.
Learn more from our Peak reportMobile is the primary support channel.
38%
of consumers use their mobile device for customer support at least once a day.
Explore our full mobile reportConsumers rely on contact centers.
14
average number of times a consumers calls or chats with customer support per year.
Learn more from our contact center reportMobile app errors are declining.
18%
decline in monthly error rates for native apps YoY, with travel seeing the lowest error rates.
Explore our full mobile report
Benchmark Report
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