Benchmark Reports

Benchmarks and trends.

Updated on Mar 10, 2025

Review the top findings from Quantum Metric aggregated platform data below. Stay up-to-date on the latest industry insights and data trends by joining our quarterly benchmark newsletter.

Read our latest benchmark: The support struggle: Bridging the digital divide.

Customers take their time with purchases.

2-3

Average number of times a customer visits a site before taking action, 4-6 times for "high value" activities.

Learn more from our Peak report

Contact centers need consistency.

Number of times a person calls customer support, per year

Mobile sees more errors.

2-3X

higher error rates on mobile experiences, including app and web, compared to errors on desktop.

Explore our full mobile report

Consumers want instant fixes.

72%

of consumers expect an issue to be resolved in a few hours, it takes brands at least a day to find a fix.

Learn more from our Peak report

Native apps offer the best value.

higher conversion rates on native app experiences compared to mobile web.