
Updated on Jul 9, 2026
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+20%
in weekly traffic rates.
Flat
YoY conversion rates.
between 2024-2025, showing consumers will spend more time browsing to make sure they get the best price.
Learn more from our Peak report46%
of consumers want brands to prioritize AI for search support.
Learn more from our AI report39%
of consumers would look to AI for recommendations on their travel itinerary.
Explore our full mobile report600%
increase in AI traffic between January and November, 2025.
Learn more from our Peak report18%
decline in monthly error rates for native apps YoY, with travel seeing the lowest error rates.
Explore our full mobile reportBenchmark Report
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