
FSI trends.
Updated on Dec 11, 2025
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AI traffic is rapidly growing.
600%
increase in AI traffic between January and November, 2025.
Learn more from our Peak report.Customers take their time with decisions.
2-3
Average times a customer visits a site before taking action.
Learn more from our Peak report.Mobile is the primary support channel.
38%
of consumers use their mobile device for customer support at least once a day.
Explore our full mobile report.Consumers rely on contact centers.
14
average number of times a consumers calls or chats with customer support per year.
Learn more from our contact center report.FSI struggle with API errors and long spinners on mobile.
2X
higher error rates for both API forbidden erros and long spinners versus the average across other industries.
Explore our full mobile report.Benchmark Report
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