JOURNEYS
Automatically understand the paths your customers take and what they experience along the way in your web or mobile applications with Quantum Metric Journeys.
More than just a pretty visualization – Quantum Metric Journeys delivers the micro and macro, all in one platform.
While we could get quantitative data like conversion rates and funnel analysis from other analytics tools, they didn’t give us the context for why it was happening. Quantum is a great tool for understanding the why.
Braden Turner/VP,
Digital & Restaurant Technology
Every journey you are analyzing is backed up by a contextual Session Replay that allows you to quickly understand the journey of an individual customer.
Path details are automatically populated with top clicks/taps, events, and fiction points making it easy to pivot into a deeper error or behavioral analysis.
Journeys enables automated path analysis and visualization on web, mobile, and kiosk and autocapture ensures your journey analysis is updated in real-time.
Use the built-in Segment Builder to filter your journey visualization by just about any audience attribute or sequence of steps—define your journey by page, page group, or event.
“Quantum Metric has allowed us to actually watch a session for any piece of qualitative feedback, trace it back to whether it was a bad UX design or if the site was not behaving as it should, and then size the opportunity to prioritize it appropriately. Quantum Metric has helped lululemon systematically chip away at checkout errors, which has had a multi-tens of millions of dollars in revenue impact.”
Danny Ryder / Chief Digital Officer, lululemon
Identify bottlenecks, points of frustration, or confusing aspects of the customer journey by identifying navigation patterns, roadblocks, and key moments of abandonment.
Understand the intricacies of campaign performance through segmentation and identify which campaigns are driving outcomes.
Gain a complete view of how customers traverse channels, so you spend less time patching together data sources and more time recommending strategic stakeholder action.
