Trends & best practices
3 essentials for your mobile analytics strategy.
By Dylan Smith
November 9, 2023
Trends & best practices
By Dylan Smith
November 9, 2023
min read
The last 15 years of mobile transformation have turned phones into the pocket-sized powerhouses we know today. The native applications available on the first iPhone were more about having fun with new technologies and less about efficiently accomplishing complex activities on the go. What has the massive increase in expectations from mobile consumers meant for mobile product owners?
Today, it’s not just about building a responsive app; mobile app owners are integrating AI for smarter functionalities, incorporating AR/VR for immersive experiences, connecting with IoT for a seamless integration of the physical and digital, facilitating mobile payments for frictionless transactions, and syncing with wearable tech for that personal touch. Those are just a few examples that have blossomed in the last few years!
And the demands are continuing to increase and coming at product owners even faster.
With all of the technological advancements and surging customer expectations, reaching your desired mobile goals can feel like grasping at a mirage. There are a few challenges that stand in the way of mobile product teams today:
While the path to a desired future mobile state is marked by certain barriers, recognizing them is the first step. The next? Developing a strategy to overcome them.
While you continue to address the above challenges and work to incorporate the latest technological innovations into your mobile platform, you can’t take your eye off the user experience. Having a seamless, intuitive, and enjoyable interaction with your mobile platform can spell the difference between brand loyalty and app uninstallation.
To overcome the technical challenges inherent in native app development while providing best in class mobile experiences, here are the top 3 essentials to meet the needs of your mobile strategy:
Mobile development teams are relatively new and can take advantage of one of the biggest learnings from digital analytics over the last 2 decades. Data should help you make decisions and release great products faster, not be a hindrance.
Autocapture empowers mobile teams to collect data now without worrying about excessive tagging or inaccurate configuration so you can focus on releasing mobile products that delight your customers.
The power of proactive data capture gives mobile teams the advantage of being a step ahead.
Priorities change quickly—nowhere is that more true than in mobile. Relying on capturing and configuring data before pivoting priorities is a recipe for failure. Historically, analytics systems required rigid configuration before data could be collected and analyzed.
With remote configuration, we now have complete data capture with the ability to change how we analyze that data as priorities evolve.
In a world of increasing interaction between the digital and non-digital, real-time data visibility is a must to ensure not only positive digital experiences, but real-world ones as well.
There are many factors at play in building and delivering top mobile app experiences, but these 3 factors are non-negotiable.
Interested in learning more about seeing these requirements in one spot? Explore the Quantum Metric mobile app analytics demo to see how it’s used by enterprise organizations to craft excellent mobile app experiences.
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