Trends & best practices
Using funnel analysis to raise mobile user conversions.
By Quantum Metric
January 9, 2024
Trends & best practices
By Quantum Metric
January 9, 2024
min read
If your app is having trouble gaining new users or your app analytics show a growing trend of poor conversion rates, you and your product teams may need to perform a funnel analysis to determine what the issues are and how to increase user engagement.
In a thorough funnel analysis, development and product teams would examine several different important mobile app metrics using various mobile analytics tools.
Quantum Metric’s effective digital analytics experience platform lets you integrate your mobile app analytics tools and their data in one place. Then, your team can determine actionable insights to cut to the heart of your mobile apps’ issues, detail ways to improve the user experience, and produce a higher conversion rate.
Below, we discuss how a funnel analysis helps raise user conversions in mobile apps and provide some metrics your teams should follow.
Funnel analysis is a focused, systematic approach to mapping your app’s user journey and figuring out how to encourage users to convert. Here are the steps to an effective funnel analysis that will drive increased mobile user conversion rates:
Funnel analysis is an ongoing process. As you make changes, introduce new features, or notice shifts in user behavior, regularly update and optimize your funnels to keep them relevant and effective.
Starting up a funnel analysis for your mobile app involves identifying the metrics that reflect its current state: app performance, user engagement, and key performance indicators that will help your product team track conversion goals. Here are some important mobile app metrics to monitor and follow up on:
These metrics involve the number of times an app has been downloaded and the number of uninstalled users.
App downloads can measure the success of mobile marketing campaigns and the possible conversions an app may generate. The number of users that uninstall an app can indicate potential issues with the app’s performance or design.
This metric shows the number of users who open and engage with your app on a daily basis. It is crucial for measuring an app’s success, especially among social media apps.
This metric indicates the number of users who open and engage with an app at least once every thirty days, another measure of an app’s success as well as its “stickiness.”
This metric shows the average amount of time a user spends in your app during a single session. It indicates whether a mobile app has strong or weak user engagement.
This metric conveys the percentage of users who return to the app after their first visit and, thus, how successful the app is at drawing in mobile users.
The churn rate measures how many users stop using the app over a given period. A high percentage churn rate may indicate a lower number of conversions and a poor user experience.
This metric shows the average customer acquisition costs based on mobile advertising analytics, marketing data, and more. In short, it shows how much it costs to gain one new user.
This metric shows the percentage of sessions that end in a crash, which is crucial for tracking app stability and performance.
Consistently performing a funnel analysis on your app will provide a clear vision of current user behavior and retention, as well as help your team find potential gaps and opportunities to improve.
For a more effective funnel analysis, utilize Quantum Metric’s mobile app analytics feature, which provides expansive data metrics, from API performance to conversion touchpoints, all in one centralized dashboard.
Find out how Quantum Metric can advance your mobile app analytics and more — schedule a demo or contact us today!
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