Customer login guide for consumer banking
Measure the effectiveness of your login experience so you can uncover route causes before customers call your contact center. Monitor KPIs for the experience, uncover where users exhibit frustration, and quickly get to the “why” behind those issues.
Key business questions answered:
- Are customers able to log into their online banking experience?
- What friction are customers experiencing when trying to login?
- Are customers behaving differently when trying to login?