Quantum LEAP '24

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Promo code success guide for retailers

Understand customer frustration and errors when entering and applying promotion or coupon codes prior to completing a purchase. This guide is intended to look at promo codes applied on the cart page and primarily if they promote/detract from conversions.

Key business questions answered:

  • How often are customers using promo codes? 
  • Which promo codes are customers using? 
  • How often are customers successful with promo code utilization?