Flight search guide for airlines
How do you know if users are abandoning search results due to price comparison or friction (like slow loading or no results for their route)? With this guide, examine key factors impacting search rates so you can start building a minimalistic, easy to navigate, and responsive flight search experience.
Key business questions answered:
- Are customers successfully searching for and finding flights online?
- What friction is impacting the search experience?
- Are certain types of flights introducing more friction than others?