Promo code success guide for retailers
Understand customer frustration and errors when entering and applying promotion or coupon codes prior to completing a purchase. This guide is intended to look at promo codes applied on the cart page and primarily if they promote/detract from conversions.
Key business questions answered:
- How often are customers using promo codes?
- Which promo codes are customers using?
- How often are customers successful with promo code utilization?