Retention analysis: Measuring marketing campaign performance.

When you can answer “what is happening” and “why” in a single platform, it gets much easier to understand and improve customer loyalty. Use Quantum Metric’s retention analysis to see how often customers return to your app and the factors that drive (or detract from) repeat behavior.

Team use cases:

• Product teams can use loyalty analysis to understand how “sticky” an app or feature is.
• IT teams can use loyalty analysis to drill into errors impacting repeat usage.
• Marketing teams can use loyalty analysis to know which campaigns are creating brand loyalty.