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Platform overview

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Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

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Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Continuous Product DesignThe approach to building better products faster.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

Turn data into understanding with the ‘why.’

Turn data into understanding with the ‘why.’

Quantum Metric's CEO explores how the Quantified Why drives decisions and efficiency in the enterprise.

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Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

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Platform OverviewPricing PlansGet a demo
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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

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Single Page Application (SPA)

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What are single page applications (SPAs)?

Single page applications, or SPAs, are web applications that dynamically rewrite the current webpage with data from the web server so new pages don’t need to be loaded. In other words, SPAs can load new content without loading a new page url. Like progressive web apps (PWAs), SPAs feel and act like native apps. To mimic native apps, all necessary HTML, JavaScript, and CSS load with the initial download, meaning that the page never reloads or transfers control to different pages. However, developers can use tools like the location hash or the HTML5 History API to make SPAs appear to have separate pages. SPAs employ a number of JavaScript frameworks—including AngularJS, Ember.js, ExtJS, Meteor.js, React, Vue.js, and Svelte—to develop the user interface, run application log, and communicate with servers. Data is transported via XML, JSON, or Ajax, while requests to the server result in either raw data (XML or JSON) or new HTML.Unlike standard web pages, SPAs make asynchronous requests to a server for XML or JSON data. Ajax, the most prominent technique to create this effect, uses jQuery and other JavaScript libraries to manipulate the Document Object Model (DOM) in order to edit the HTML elements. Older SPAs used outdated browser plug-ins such as Silverlight, Flash, and Java to create asynchronous calls. The latest tool, The Websocket API, is a bidirectional, real-time client-server communication technology that is available with HTML5.With SPAs, backend developers focus on APIs, whereas frontend developers ensure they are building a good user experience.Some popular examples of SPAs include Facebook, Google Maps, Gmail, Twitter, and GitHub.

What are the downsides to using single page applications (SPAs)?

SEO Ranking

While SPAs can deliver a standout user experience, they are not always helpful for search engine rankings. If SEO is part of your strategy, single page applications might not be the best fit. 

Browser History

Single Page Applications make it difficult to keep track of your browser history. If you accidentally exit out of the SPA, you might lose all of your progress. And SPAs only register as a single page on your browser history. Some SPAs, however, use the HTML5 history API to add additional pages in the browser history. 

Memory Usage

Many SPAs run for hours at a time. This means that they can consume large amounts of memory and slow down your device, if you’re not careful.

JavaScript

Many users disable JavaScript, especially on mobile devices. This makes it impossible to run SPAs. 

Security

Single page applications use cross-site scripting (XSS), so no new pages are loaded. This means that hackers can easily inject scripts on the client-side. To mitigate security concerns, SPAs should not have sensitive data on the initial page load. 

Tracking Issues

Traditional analytics tools like Google Analytics track metrics by executing on page load. Since SPAs don’t load a new page url when content refreshes, traditional analytics tools fail to track most user interactions. For SPAs, teams should seek more advanced analytics platforms, such as Quantum Metric.

Page Load Speed

SPAs have a slower initial page load speed than most server-based applications, though they generally load faster for return visitors. The initial page speed is slower because SPAs must download the framework and application code before they can render the view as HTML. SPAs download small fragments, screen modules, and other features as they become necessary to continue using the application. undefined

Advantages for SPAs
  • Developers building SPAs don’t need to write code that renders pages on the server. They can start with a simple file, no server necessary.
  • Debugging is easy with the Chrome browser plug-in.
  • Single page applications (SPAs) are a good option for SaaS platforms, closed communities, and social networks. They are also a great choice for people who need to build a dynamic business or personal website with lower data volume.
  • SPAs only send one caching request, so people can use the app even when connectivity is poor.