The holiday season is here again, and with it a new bar for how consumers shop. Through a mix of third-party surveys and anonymized data from the Quantum Metric platform, we’ve analyzed how customers make their purchases and the “why” behind it.
The kick-off to our series breaking down shopping habits and consumer expectations that started long before November 1.
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The second report in our series, providing updates on consumer behavior in November and during Cyber5.
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The final report in our series, examining shopping activity in December as consumers race to get their gifts on time.
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