Breaking down how digital has reshaped the year’s busiest shopping days.
What does Cyber 5 mean to a digital-first world?
Digital has changed online shopping and the biggest days of the holiday season are no exception. Reviewing anonymized customer data, our second report looks at customer behavior during Cyber 5 including:
- Traffic and conversion trends that signal if Black Friday and Cyber Monday still reign king.
- Mobile and desktop activity to understand just how important devices are to the shopping experience.
- Customer reactions to inventory challenges and the general stress of the holiday season.