2023 Digital habits: Inflation and beyond.
66% of digital teams are using less than half of their customer insights – here’s where their focus should be.
At a glance, what behaviors are influencing digital investments?
Digital is changing faster than ever before, setting new expectations for consumer experiences and challenging organizations to scrutinize how they invest in digital tools. The 2023 Digital habits benchmarks looks at both sides – understanding how inflation and other disruptors have changed consumer behavior and shifted how digital teams look at analytics spend to maximize efficiency. Topics include:
- Changes in consumer spending that will change how brands offer items and services.
- Why getting the mobile experience right is critical to business success.
- A look at how inflation’s impact may drive more budget-friendly offerings.
- The need to simplify digital to amplify the value of data.