Your cheat sheet for optimizing the acquisition & conversion pillar.

Learn how to build a funnel that really flows.


Don’t let unclear payment options, confusing forms, or messy designs discourage customers from crossing your digital threshold. This cheat sheet shows where to focus your optimization efforts within the conversation & acquisition pillar so you can get your funnel flowing faster in no time.

Download the cheat sheet and see:

  • The micro-experiences to track within the acquisition & conversion pillar
  • The questions to ask about your data at every touchpoint within this pillar and how to answer

Interested in optimizing all 5 pillars of the digital customer journey? Download the multi-chapter eBook here.


Download the cheat sheet