Mapping the behaviors of travel today.
Introducing the annual travel benchmark series.
Travel is back and setting a new bar for digital booking.
Much has changed in the industry since travel practically ground to a halt two years ago. How have consumer demands shifted and what does this mean for travel brands today?
To find out, we examined anonymized data from Quantum Metric’s travel customers, alongside survey responses from consumers in the U.S. and UK, to uncover:
- How consumers are making up for lost time – Booking more travel with more budget.
- Why mobile isn’t just for booking – It’s a multi-touch channel for the travel experience.
- The emotional stakes – With travelers feeling extreme happiness or stress about their booking.
