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Because of all the brick-and-mortar store closures, ecommerce sales have skyrocketed. Online sales have increased 52 percent compared with the same time frame a year ago, and the number of online shoppers has increased 8.8 percent since the coronavirus began, according to our data.

As stores around the globe remain shutdown, fashion companies are facing a mounting problem: excess inventory. But e-commerce traffic has been surging, so many brands and retailers have pushed more inventory to that sales channel. Quantum Metric data notes retailers with both brick-and-mortar and e-commerce channels experienced 52% revenue growth online Jan. 27 to Feb. 23.

Coronavirus has made large and small changes to consumer behavior, as evidenced by recent data from Quantum Metric, which found online orders to have surged 108 percent year-over-year in February due in part because of nervous shoppers.

As of late March, online revenue for apparel was down 11% year-on-year, while overall online revenue growth was up 50%, according to an analysis of US consumers conducted by Quantum Metric.

Retailers get a handle on how and why eCommerce orders have spiked since stores started closing at the end of February. Quantum Metric’s Tamara Gaffney weighs in.

Data from Quantum Metric shows online apparel revenue growth is up 43% from this time last year

Quantum Metric data shows that the COVID19 e-Commerce uptick appears to have started in February, with online orders surging by 108% year-over-year.

Tamara Gaffney, our VP of Decision Strategy, shares why social is going to be an increasingly important channel for brands during this time.

Almost half of retailers expect some economic downturn due to the pandemic. However, preliminary data from Quantum Metric shows that e-commerce has recently experienced an average revenue weekly growth rate increase of 52% and an 8.8% increase in conversion rates compared to a year ago.

Research from Quantum Metric shows online orders have surged by 108 percent year-over-year in February.