LEAP 2024 | How Mattel’s digital strategy was more than Kenough.

Join Alexis Hoopes, VP of E-commerce and Direct to Consumer at Mattel, as she unveils the dynamic journey of building Mattel Creations digital business. This session will provide a deep dive into Mattel’s digital transformation, innovation and focus on consumer connection that occurred over the past three years and how this set the foundation to capturing viral attention and traffic during the Barbie movie campaign.