VF ONSITE

Hello & Coffee

QM Overview: Review of the platform’s overall performance and functionality: Event, Alert, Segmentation, Date Selection, Comparison with different timeframes **Particularly relevant for new users and recently formed teams | Room: G.02

With Enri: Event Structure Optimization Review events across all subs to achieve a leaner event structure. The recent event standardization and retail audit projects have added a number of updated events to ensure consistency across subs. Older events are often faulty, redundant or mislabelled; VF to decide whether to rename or delete them. QM will provide a proposal **Only Domenico, Davide, Alessandro, Nastasia | Room 2.04

LUNCH

Session with Roberto Vacchelli & Team: Overview of QM + APIs **Particularly relevant for technical and support teams | Room: G.02

BREAK

Black Friday Session: This session, open to all brands including newly onboarded ones, will explore current capabilities and outline actionable steps to identify friction points and ensure a seamless and successful Black Friday campaign **All brands | Room: G.02

Hello & Coffee

Cross-Brand Session Session focused on: recapping the current project status, reviewing the completed dashboard and event standardization, and presenting Quantum Metric’s vision for VF’s future, along with the upcoming roadmap and new features. **Only for the champions of each brand | Room: G.10

LUNCH

Session with Ecomm Operations Teams: Session focused on eCommerce operations, including how to interpret common errors such as promo code and API issues. The discussion will also explore customer care contact paths to identify potential disruptions and opportunities for improvement. **All brands | Room: G.10

BREAK

Technical Session with Valter + team Session focused on addressing technical questions, doubts, and support needs, with a particular focus on adding tags to key HTML elements to bypass localization issues. **Valter's team + any technical profile | Room: G.10

Hello & Coffee

Campaign Monitoring Session - TNF use cases A session focused on monitoring marketing campaigns, analyzing key performance metrics, and identifying optimization opportunities to improve engagement and conversion outcomes. **All brands | Room: G.01

With Irene - Regional & Global Account Focus Focusing on account management and enablement from both regional and global perspectives. **Only Domenico and Valter

LUNCH

CX Session Session focused on Conversion Rate Optimization (CRO), with an emphasis on analyzing specific user segments against defined metrics. The discussion will explore how to investigate performance drops — for example, a decline in conversion rate — by examining factors such as product pricing, logged-in members, and other key variables. **All Brands | Room 2.04

BREAK

Session with Merch Teams Session focused on analyzing search term performance (including revenue, exit rate, usage frequency, and conversion rate), user interactions through heatmaps and zone metrics, and overall navigation patterns. The discussion will also cover PLP performance, examining where users purchased from to evaluate effectiveness within purchase and add-to-cart events. **All Brands | Room: 2.04