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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

Explore dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Continuous Product DesignThe approach to building better products faster.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

A/B Testing

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What is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, app, or other digital asset to determine which one performs better. It involves randomly showing different versions to different segments of your audience and measuring their engagement or performance based on predefined metrics. This allows businesses to make data-driven decisions about design and content, ultimately optimizing user experience and achieving desired outcomes, like increased conversions or engagement.

Purpose: A/B testing helps identify which version of a design or content is more effective in achieving a specific goal, such as increased click-through rates, higher conversion rates, or improved user engagement.

Process: It involves creating two versions (A and B) of a webpage or other digital asset, then randomly showing each version to a portion of your audience.

Measurement: Key performance indicators (KPIs) are tracked for each version, and the data is analyzed to determine which version performs better.

Applications: A/B testing is widely used in various areas, including:

Web design: Testing different layouts, headlines, calls-to-action, and other elements to optimize user experience and conversion rates.

Email marketing: Comparing different subject lines, body content, and calls-to-action to improve open rates and click-through rates.

App design: Testing different user interfaces, features, and onboarding flows to improve user engagement and retention.

Advertising: Comparing different ad creatives, targeting options, and landing pages to optimize ad performance.

What are the benefits of A/B testing?

Benefits of A/B testing provides valuable insights into user behavior, allowing businesses to:

  • Improve user experience: By understanding what resonates with users, you can make informed decisions about design and content.
  • Increase conversions: By optimizing for desired actions, you can drive more sales, sign-ups, or other conversions.
  • Reduce risks: By testing changes on a smaller scale before implementing them site-wide, you can minimize the risk of negative impact.
  • Gain a competitive advantage: By continuously optimizing your website or app, you can provide a better user experience than your competitors.
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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

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