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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

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Behavioral Analytics

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What is behavioral analytics?

Behavioral analytics is the practice of tracking and analyzing the raw actions digital users take on a website or mobile app, such as mouse movements, scrolls, clicks, and long pauses. While standard analytics tools only look at what happened (like a pageview or a purchase), behavioral analytics uncovers the how and why behind those actions. By capturing the subtle, real-time ways people interact with an interface, digital teams can understand user intent, spot moments of hesitation, and identify subconscious patterns of frustration that numbers alone cannot show.

What are key aspects of behavioral analytics?

  • Micro-interaction tracking: Measuring specific, granular movements like fast vertical scrolling, form field hesitations, and mouse hovering patterns.
  • Struggle and frustration detection: Spotting clear behavioral signs of negative user experiences, such as rapid clicking on unclickable elements or repeatedly refreshing a page.
  • Understanding user intent: Analyzing the visual paths and choices users make to understand what they are trying to accomplish, rather than just measuring raw conversion metrics.
  • Real-time contextual feedback: Capturing the immediate behavioral reactions of a user the exact second a design layout shifts, a pop-up appears, or an error occurs.

What are the benefits of behavioral analytics?

  • Deep human understanding: Shifts the team's focus from cold spreadsheet metrics to actual human behavior, revealing the exact emotional friction points causing users to leave.
  • Faster UX improvements: Pinpoints exactly which design elements confuse users, allowing designers to build interfaces that feel intuitive and require zero explanation.
  • Reduced checkout abandonment: Uncovers the precise moments a buyer hesitates during a transaction, making it easier to smooth out form fields and protect revenue.
  • Proactive customer support: Identifies struggling users while they are still on the site, allowing teams to optimize the application before the customer gives up and leaves.

What are examples of behavioral analytics practices?

  • Identifying layout confusion: Noticing a pattern where users consistently click a static graphic thinking it is a navigational button, signaling a need to change the design.
  • Analyzing form hesitation: Tracking why users pause for an average of twenty seconds on a specific password requirement box before finally typing, indicating confusing instructions.
  • Investigating page scrolling: Watching how far down a new landing page users scroll to determine if critical product information is placed too low to be seen.
  • Pinpointing navigation errors: Spotting users who repeatedly click back-and-forth between a product details tab and a shipping policy layout out of sheer confusion.

How does Quantum Metric support behavioral analytics?

Quantum Metric captures and translates real-time user behavior using Interaction Heatmaps paired with native Session Replay. The platform automatically tracks micro-interactions without manual tagging, grouping behaviors like rage clicks, rapid scrolling, and mouse hovering directly onto visual heatmaps. When these heatmaps flag a high concentration of user struggle on a specific page element, product teams can instantly open a Session Replay to watch the exact visual experience, turning silent user behavior into obvious, fixable design improvements.