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Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

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ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

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AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

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Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

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Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

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Booking Friction

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What is booking friction?

Booking friction refers to any hurdle, layout issue, or technical delay that slows down a user when they are attempting to reserve a flight, hotel room, or rental car. In the travel industry, a major source of booking friction occurs during seat selection, which is often caused by slow-loading interactive maps. By monitoring the "time to interactive" for these specific layout elements, travel brands can catch delays and reduce abandonment during the most critical, high-revenue part of the booking funnel.

What are key aspects of booking friction analysis?

  • Time-to-interactive tracking: Measuring the exact number of seconds it takes for a complex element, like a seating chart or room layout map, to become completely clickable for the user.
  • Loading delays on specific items: Monitoring the backend performance of specific third-party plugins or inventory scripts rather than just looking at overall page load times.
  • Drop-off correlation: Pinpointing the exact step in the reservation process where travelers back out, revealing if a design or loading issue caused the abandonment.
  • Micro-interaction tracking: Watching for signs of user frustration, such as rapid taps or repetitive clicks on a map element that hasn't fully loaded yet.

What are the benefits of reducing booking friction?

  • Higher completed reservations: Eliminating loading delays at the seat selection stage keeps motivated travelers moving smoothly to the final payment screen.
  • Protected direct revenue: Preventing users from getting frustrated and leaving ensures they complete their purchase on your site instead of booking with a competitor.
  • Smoother mobile experiences: Optimizing data-heavy elements like interactive maps ensures they load efficiently even on slower mobile networks.
  • Targeted engineering priorities: Giving technical teams clear data on which specific page components are slow allows them to fix the exact code causing the delay.

What are examples of how booking friction is analyzed?

  • Auditing slow airline maps: Finding out that an airplane seating chart takes over four seconds to load on mobile devices, causing a spike in users hitting the back button.
  • Evaluating hotel room selectors: Identifying that a floor plan map is freezing when a user tries to zoom in to look at specific room locations, causing them to abandon the site.
  • Tracking drops on extra options: Detecting that a technical delay when loading optional baggage options or priority boarding screens is causing a drop in overall conversions.

How does Quantum Metric help eliminate booking friction?

Quantum Metric helps travel brands eliminate booking friction by using AI to surface the exact technical and layout issues causing travelers to abandon their reservations. Through Felix AI, teams don't need to dig through complex dashboards; instead, they can simply ask plain-language questions like "Where are users dropping off during seat selection?" to get instant, contextual answers.This allows travel teams to instantly pinpoint why a seating chart or checkout screen is freezing and fix the problem before it impacts their revenue.