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Platform

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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Business Intelligence

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What is business intelligence?

Business intelligence (BI) is a technology-driven process for analyzing company data and presenting actionable information to help executives, managers, and operational workers make informed business decisions. BI encompasses a variety of tools, applications, and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop queries against the data, and create reports, dashboards, and data visualizations to make analytical results available to corporate decision-makers.

What are key aspects of business intelligence?

  • Data aggregation: Gathering info from multiple corporate software systems—like CRM databases, ERP systems, and financial ledgers—into a single repository.
  • Historical trend reporting: Analyzing past performance metrics over quarters or years to identify long-term growth, seasonal shifts, or declining markets.
  • Structured querying: Running targeted database searches to extract specific operational answers, such as calculating total quarterly regional sales.
  • Data governance: Establishing strict rules and permissions to ensure corporate data remains secure, accurate, and standardized across all business departments.

What are the benefits of business intelligence?

  • Fact-based decision making: Replaces executive guesswork and gut feelings with clear, historical data trends, minimizing the risk of strategic errors.
  • Increased operational efficiency: Highlights internal bottlenecks, supply chain delays, or resource waste, allowing managers to optimize business operations.
  • Clear market insights: Helps identify shifting customer purchasing habits or emerging sales opportunities, giving businesses a competitive advantage.
  • Centralized corporate data: Breaks down information silos between finance, sales, and marketing, ensuring every team works off the same high-level numbers.

What are examples of business intelligence practices?

  • Reviewing annual revenue trends: Creating high-level charts that compare this fiscal year's profitability against the past five years to evaluate company growth.
  • Optimizing inventory management: Analyzing historical supply chain data to determine how much warehouse stock a retail brand needs ahead of a holiday rush.
  • Tracking sales pipeline health: Monitoring sales team close rates across different industries to see where account executives are finding the most success.
  • Evaluating corporate expenses: Running internal audits on operational costs to pinpoint departments that are consistently exceeding their quarterly budgets.

How does Quantum Metric support business intelligence?

Quantum Metric feeds deep digital behavioral insights directly into enterprise business intelligence workflows through Data Streaming. Instead of leaving web and mobile interaction data trapped in a separate product silo, this integration automatically streams quantified user friction, technical health scores, and conversion values into data warehouses like Snowflake or Google BigQuery, allowing BI teams to combine digital experience metrics with high-level corporate financial reports.