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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Conversion Analytics

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What is conversion analytics?

Conversion analytics is the practice of tracking and evaluating how effectively an app or website guides users to complete a specific, desired goal. While this often means tracking a finalized e-commerce purchase, a "conversion" can be any business-critical action, such as signing up for a newsletter, downloading a resource, or completing an account registration. By analyzing these critical interaction points, digital teams can pinpoint exactly what encourages a user to follow through and what causes them to abandon the process.

What are key aspects of conversion analytics?

  • Macro vs. micro-conversions: Tracking major revenue events like checkouts alongside the smaller stepping stones that lead to them, such as adding an item to a cart or using a search filter.
  • Conversion rate calculation: Measuring the exact percentage of total site visitors who successfully complete a defined goal within a specific timeframe.
  • Abandonment pathing: Identifying the specific pages or steps where interested users decide to exit a high-value flow before converting.
  • Friction attribution: Linking drops in conversion to specific causes, such as layout confusion, broken promo code fields, or technical checkout errors.

What are the benefits of conversion analytics?

  • Direct revenue recovery: Pinpointing and resolving a single friction point in a purchasing flow can immediately unlock stalled transactions and lift baseline revenue.
  • Better marketing ROI: Increasing your digital product's conversion rate ensures you get maximum value out of the paid ad traffic driving users to your landing pages.
  • Data-backed UI updates: Replaces guesswork about layout changes with hard proof of which designs actually drive more completed transactions.
  • Clearer customer insight: Helps teams understand different purchasing habits across specific groups, such as how mobile shoppers convert compared to desktop users.

What are examples of conversion analytics practices?

  • Evaluating checkout forms: Analyzing a multi-field billing page to see if users are dropping out because a specific credit card verification box is confusing or broken.
  • A/B testing call-to-action buttons: Comparing two different landing page layouts to see which button placement drives a higher percentage of software trial sign-ups.
  • Monitoring seasonal promotions: Tracking the conversion rate of a holiday flash sale in real time to ensure a sudden surge in traffic isn't causing technical drop-offs.
  • Analyzing search success: Measuring how many users who use an in-app search bar end up completing a purchase versus those who search and leave empty-handed.

How does Quantum Metric support conversion analytics?

Quantum Metric optimizes conversion rates through Funnels mapped directly to Opportunity Analysis. Because the platform tracks every interaction automatically, product teams can build conversion funnels instantly without waiting for custom code tags. When a funnel highlights a drop-off, the Opportunity Analysis engine automatically calculates the exact dollar value or volume loss tied to that friction point, allowing cross-functional teams to prioritize and deploy the highest-ROI fixes immediately.