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Platform overview

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Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

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Resources

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ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

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The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

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Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

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Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

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Conversion Flow

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What is conversion flow?

A conversion flow is the multi-step journey a user takes on a website or app to complete a specific objective, such as signing up for an account, buying a product, or filling out an application. In high-stakes industries like financial services, credit application optimization involves identifying precisely where users pause or drop off. This is often driven by high "field hesitation" on sensitive questions about income or debt. Analyzing these friction points allows teams to test layout adjustments that reduce anxiety and keep users moving smoothly through the pipeline.

What are key aspects of conversion flow optimization?

  • Field hesitation tracking: Measuring the exact amount of time a user pauses, idles, or hesitates over a specific form field before typing in an answer.
  • Drop-off funnel analysis: Mapping out every step of an application sequence to pinpoint the exact screen or question where the highest percentage of users abandon the process.
  • Form validation monitoring: Tracking technical or layout friction, such as unclear error messages that trigger when a user enters information incorrectly.
  • Anxiety-reduction testing: Designing and running UI tests, such as adding tooltips or reassuring security text, to ease user concern over private or complex questions.

What are the benefits of refining conversion flows?

  • Higher application completion rates: Identifying and fixing confusing or intimidating questions helps turn casual applicants into successfully submitted accounts.
  • Lower cost per acquisition (CPA): Ensuring more users complete the funnel maximizes the value of your digital marketing campaigns and lowers overall acquisition costs.
  • Reduced customer support dependency: Eliminating broken form validations or confusing steps prevents users from abandoning the web app to call a physical support center.
  • Smarter layout decisions: Utilizing concrete interaction data allows product teams to confidently rearrange, simplify, or shorten lengthy application forms.

What are examples of how conversion flows are optimized?

  • Simplifying identity verification: Noticing that users abandon an application when asked to upload physical documents, prompting the bank to integrate seamless digital verification alternatives.
  • Restructuring income fields: Identifying massive hesitation on an income question and adding a clear explanation of why the data is legally required, instantly cutting down abandonment.
  • Streamlining mobile forms: Redesigning a multi-step checkout form into smaller, single-question screens to prevent mobile users from feeling overwhelmed by large blocks of text.

How does Quantum Metric support conversion flows?

Quantum Metric helps organizations optimize high-value funnels by revealing the exact human behavior hidden behind form completions. Through User Analytics, product and UX teams can uncover micro-behaviors like field hesitation, form errors, and cyclical editing on critical questions.

To turn these insights into immediate business outcomes, teams rely on Segment builder where they can isolate users who dropped out of specific conversion funnels. By analyzing these cohorts, companies can securely quantify the financial impact of application friction and run targeted UI tests.